International marketing technology

The course introduces students to the fundamentals of marketing. Areas of study include determining how to identify consumer needs and satisfy them by making appropriate products, and making them available through suitable distribution channels at the right price. This course creates appreciation of the role of marketing in business and provides basic concepts for further specialization in this field. 

he course considers gathering of marketing-related data from individuals and organizations and using it effectively to yield valuable information. Particular emphasis is placed on problem formulation, research design, questionnaire construction, and sampling. Also studied are relevant statistical methods and tools for data analysis for obtaining accurate quantitative results.  

The course takes an analytical approach to the study of marketing problems of various organizations. It evaluates, based primarily on case studies, the influence of the marketplace and the marketing environment on marketing decisions, the determination of the organizations' products, prices, channels, and communication strategies and the organizations' system for planning and controlling its marketing efforts.